Thor Matthiasson

Executive AI Coach & Strategic Advisor

I work with C-Suite leaders and executives through 1-on-1 coaching
navigating AI decisions—from board presentations
to implementation strategy.

Personal guidance. Strategic clarity.
Your trusted advisor in the age of AI.

0% of CEOs feel AI pressure
0% lack clear AI strategy
0x ROI uncertainty factor
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Thor Matthiasson

The Executive Imperative

78% of organizations now use AI in at least one function.

Yet 74% have yet to show tangible value.

— McKinsey Global Survey on AI, 2024

The gap isn't technical—it's strategic.

While your competitors rush to implement, the winners are those who first understand what AI can actually do. CEOs report their teams are using AI 3x more than they realize. Boards are asking questions executives can't answer.

This isn't about keeping up. It's about knowing which bets to make.

The AI Value Gap

Adoption Rate
Value Realization
52% Gap

Three Critical Blind Spots

What executives think AI does

"It will automate everything and solve all our efficiency problems"

What vendors promise

"Our platform is plug-and-play with immediate ROI"

What AI actually does

"Pattern matching at scale, requiring clean data and clear objectives"

Current Thinking

Essays on AI strategy, implementation, and reality checks

Breaking Through the Silicon Ceiling

74% of companies can't scale AI beyond the C-suite. Learn why frontline adoption fails and how to build AI initiatives that deliver value across your entire organization.

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From Pilot to Production: The 90-Day Framework

Most AI pilots are designed to impress in demos and fail in reality. Here's the exact framework for running pilots that either scale successfully or fail fast.

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The Real Cost of GPT-4 in Production

Everyone talks about the possibilities. Few discuss the economics. What it actually costs to run LLMs at scale, and why that matters for your use case.

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When NOT to Use AI: A Guide for Leaders

AI isn't always the answer. Sometimes a simple rule-based system, a spreadsheet, or human judgment is better. Here's how to tell the difference.

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Common Misconceptions

Let's separate AI reality from Silicon Valley storytelling

Myth: "AI will replace all jobs"

Reality: AI augments specific tasks, not entire roles. The jobs that disappear are rarely the ones people predict.

Myth: "AI understands context"

Reality: It's sophisticated pattern matching. LLMs don't "understand" —they predict statistically likely responses.

Myth: "More data equals better AI"

Reality: Quality beats quantity. Clean, relevant data from 100 examples often outperforms messy data from 10,000.

Myth: "AI is unbiased"

Reality: AI amplifies the biases in its training data. The question isn't if it's biased, but how and whether that matters for your use case.

Myth: "We need AI to stay competitive"

Reality: You need to solve real problems. Sometimes that's AI, often it's fixing your data infrastructure first.

Myth: "AI is plug-and-play"

Reality: Successful AI requires continuous iteration, monitoring, and adjustment. It's a capability, not a product.

Executive AI Coaching & Advisory

1-on-1 guidance for CEOs and senior executives navigating critical AI decisions

1-on-1 Executive Coaching

Personal AI advisor to CEOs and C-suite executives. Navigate board questions, vendor decisions, and strategic opportunities with complete confidentiality.

Monthly coaching sessions

Board Readiness Coaching

Prepare for critical board discussions on AI. From strategy presentations to fielding tough questions, I'll ensure you're ready to lead the conversation.

Intensive prep package

Executive AI Intensive

Two-day deep dive for senior leaders. Understand AI capabilities, limitations, and strategic implications. Leave with a clear action plan.

2-day intensive

C-Suite AI Alignment

Facilitate strategic alignment among your executive team. Build shared understanding and consensus on AI priorities and investment decisions.

Leadership workshop

Strategic AI Advisory

Ongoing strategic counsel for CEOs. Regular check-ins, unlimited email access, and on-demand guidance for critical decisions. Your AI consigliere.

Quarterly retainer

Crisis Advisory

When AI decisions can't wait. Rapid response for M&A due diligence, competitive threats, or urgent strategic pivots. Available 24/7 for existing clients.

On-demand

Free AI Assessment Tools

No email required. No sales pitch. Just honest analysis to help you make better AI decisions.

Most Popular

Vendor BS Detector

Decode the marketing fluff instantly

Paste any vendor's pitch and watch our algorithm expose the buzzword density, translate the jargon, and give you a reality check.

Launch Detector

ROI Calculator

Get realistic cost projections

Calculate actual implementation costs, break-even points, and 3-year projections based on your specific use case and approach.

Calculate ROI

Readiness Assessment

Measure your AI maturity level

Take a 10-question assessment across data, technical, business, and culture dimensions to get your personalized AI roadmap.

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New

Build vs Buy Analyzer

Make the right AI decision

Should you build custom AI or buy existing solutions? Get a data-driven recommendation based on your specific context and constraints.

Analyze Options

Executive Strategy Sessions

Confidential 1-on-1 time for CEOs and senior executives

I reserve Tuesday and Thursday afternoons for executive strategy sessions.

These confidential conversations are designed for senior leaders facing critical AI decisions—from board presentations to vendor selection to organizational transformation.

Complete discretion. No recordings. Just strategic clarity.

Book Executive Session
Mon —
Tue 2-5pm
Wed —
Thu 2-5pm
Fri —

About Thor Matthiasson

Thor helps leaders turn AI into measurable growth by designing pilots, implementation, and go-to-market strategies. He brings cross-functional insight, executive advisory experience, and a practical playbook for responsible, human-centered AI transformation.

With deep expertise in data analytics, tech product development, and performance marketing across Europe and North America, Thor has built a reputation for delivering results that matter. His approach combines analytical rigor with strategic vision to create AI solutions that drive real business value.

An award-winning strategist—recognized at the European Search Awards and with a Eurobest Grand Prix—Thor has shared his insights at NATO security forums and Google partner events, speaking on AI, digital media, and influence. These platforms have shaped his understanding of AI's potential and its responsible deployment.

Thor works with organizations ready to move beyond experimentation to implementation, focusing on measurable outcomes and sustainable growth. His advisory practice emphasizes practical strategies that balance innovation with responsibility.

Recognition

  • European Search Awards Winner
  • Eurobest Grand Prix
  • Google Case Study
  • NATO Security Forum Speaker
  • Google Partner Events Speaker

Expertise

  • Business Intelligence & Data Analytics
  • AI Pilot Design & Implementation
  • Go-to-Market Strategy
  • Performance Marketing
  • Tech Product Development
  • Human-Centered AI Transformation

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Let's discuss how AI can drive measurable growth for your organization